Monday, October 6, 2014

Getting gTLDs Into the Marketing Mix

In a way, the success or failure of gTLDs hinges on the adoption of these new extensions by the marketers, advertisers and PR teams of major — and even not so major — brands. These are the people that have the power to get new domains names in front of consumers and ultimately encourage Internet surfers to use different extensions as they navigate the web.

http://www.circleid.com/posts/20141006_getting_gtlds_into_the_marketing_mix/

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