Monday, September 22, 2014

Accent Media Triumphant in bid for Specialist Tickets Top-Level Internet Domain

British company Accent Media Limited, has won the right to operate a new internet domain dedicated to the sale of tickets following an extensive bidding process and a private auction involving four other bidders.The company will offer domain names to approved organisations to provide safer online ticket sales with the intention to establish the “.tickets” top-level domain as a global gold standard of trust for consumers.

Led by ticketing veteran Steve Machin, the independent company is supported by some of the biggest stakeholders in the industry. Its plan is to use the new “.tickets” domain to help consumers buy tickets more safely and securely.

As the ticket sector continues to evolve rapidly to keep up with a more connected generation of customer, so too do the opportunities and challenges facing fans and rights-holders. The company will work with the leaders in entertainment, travel, and sport sectors to develop structural and innovative solutions and services.

“We are thrilled to announce our victory in the bid for the “.tickets” top level domain and are looking forward to executing our vision for “.tickets” said Accent Media founder and CEO Steve Machin. “Backed by a secure domain we will help the industry to deepen its audience connection and trust with the millions of ticket buyers who enjoy attending live events every year.

“The new “.tickets” TLD will bring together experts from across the ticketing and domain name industry to empower fans and event organisers alike to build a dynamic platform for innovation across the industry.” commented Accent Media founder and COO Gary Fisher.

Accent Media chairman, Tommy Higgins said, “I am excited by the opportunities we now have to innovate online. As the ticket industry, and its relationships with fans, continues to develop we are committed to providing a secure, open and pioneering top level domain for authentic tickets.“

Accent Media is also pleased to announce investment from British organisation, CentralNic. Commenting on the investment, Ben Crawford CEO of CentralNic plc, said “The “.tickets” Top-Level Domain will be a compelling new tool to assist consumers to easily identify legitimate and trusted ticket sales sites, as well as empowering venues, entertainers and sports organizations to improve their use of the internet for enabling fans to purchase tickets. This investment realizes our strategy of investing in Top-Level Domain applicants as well as operating as a business partner to their operators. We are delighted to be working with Accent Media in delivering this innovative new tool for the ticketing industry, and we look forward to delivering real benefits to consumers as soon as possible”.


ABOUT ACCENT MEDIA

Accent Media Limited was set up by ticketing industry pioneer Steve Machin (former Ticketmaster, Live Nation) and Gary Fisher, (former partner Lansdowne Consulting). The mission of Accent Media is to create a secure, dynamic and trusted global domain environment for online ticket sales, marketing and promotion. Accent Media is chaired by Tommy Higgins, (former Group Managing Director of UK & Ireland for Ticketmaster and Executive Vice President of Ticketmaster Europe). It is supported across the industry by government agencies and the police, The Musicians Union, The Society of Ticket Agents and Retailers, The Featured Artist Coalition, The Music Managers Forum and the Association of Independent Festivals.

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