Closely competing with Australia's other most recognised metropolis region Sydney, which is the country's most populated capital city, Melbourne now joins the ranks of International cities such as New York, London and Berlin, which have already begun offering top level domains. This important trend is expected to continue as other cities worldwide sign up for the rights to a domain name. For examples close to home, almost 40 other Australian applicants such '.tab', '.anz', as well as the Harbour city's '.sydney' domain name are anticipated to be launched in the near future.
Read more here: http://www.campaignbrief.com/2014/07/why-its-important-for-melbourn.html.
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