Well unless the domain name extension itself wasn’t clear (and we kind of think it is!) .irish is aimed at the global Irish community. While the population of Ireland might not be that big, the global Irish community is huge. How many 1st, 2nd, 3rd and 4th generation Irish are there out there? Millions?
Read more here: http://blog.blacknight.com/irish-domain-one-step-closer.html.