Approach ten people on the street and ask them what .BIKE is about. Even if they haven’t heard of new domain names the chances are very good they’ll say, “It’s about bikes.” Same goes for .CAMERA, .EMAIL or .REPAIR. All these new domains are semantically meaningful because they refer to something specific that consumers want. Specificity is where Internet addressing is headed, and it’s a big reason Donuts got into this business.
Read more here: http://www.donuts.co/blog/the-importance-of-semantics-and-affinity-and-the-meaninglessness-of-com-2/.
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