Another argument for the new domain names is the boost they could give to search rankings and web traffic, with reports claiming that location based domains will rank higher for customers living in or visiting that area, for example. There are mixed views on the value the new gTLDs will bring for SEO in reality, with some arguing that it will be minimal and others saying it will help but only if the gTLD is complemented by the content of the site. With Google’s algorithms invariably designed to keep us guessing, only time will tell on this one.
Read more here: http://www.smallbusiness.co.uk/running-a-business/office-and-home-working/2468527/the-benefits-of-using-new-generic-top-level-domains.thtml.
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