This kind of niche promotion of New gTLDs is good on raising awareness and recognition to New gTLDs. Donuts has done similar promotions on photography related shows and that resulted on .photography getting a big boost of domain name registrations amongst photographers and currently being the 5th most popular New gTLD in terms of domain name registrations.
Read more here: http://onlinedomain.com/2014/08/18/news/donuts-exhibiting-at-the-wwd-magic-fashion-event-at-las-vegas/.
Register your new .PHOTOS domain name with the World's Largest Registrar - GoDaddy.com
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