While you earlier had to settle for .com, .net or a country code TLD such as .fr or .de, the market now gets flooded with TLDs which mean something on the right side of the dot. We will see around 1.400 new releases until mid 2015 such as .berlin, .law, .wtf and .cricket plus dot brands like .bmw, .lego and .suzuki. Currently 320 of these are live.
Read the article here: https://www.linkedin.com/today/post/article/20140703212354-6876987-7-ground-rules-to-make-you-avoid-guru-domains?_mSplash=1.
You can register your .GURU with the World's Largest Registrar - GoDaddy.com