Tuesday, June 17, 2014

Selling Roses: Eruption of New Global Cyber Brands

Now imagine that ‘dot.roses’ only sells ‘roses’, and it’s branded as such. It wants to climb to the top of mountain of flower brands by using the universally symbolic rose as an icon. It also wants to sell the romance, passion, and emotional attachment that is understood across the globe when the word ‘roses’ is brought up.
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