Anyone who is interested should download the terms and conditions document and review them. Simply put, you can apply for a single .press domain name. You must use it prominently and market it / with it. In return for you marketing and using the domain name they’ll give you the usage of it for a year. Speaking to some of the Radix guys at HostingCon in Miami this week it sounds like they’ll cede full control of the domain to the pioneer after the first year..
Read the article here: http://www.internetnews.me/2014/06/18/dotpress-pioneer-program-launches/.
Soon, you can register your .PRESS domain names with the World's Largest Registrar - GoDaddy.com