Tuesday, May 20, 2014

Why all dotBrands need to be a part of the Brand Registry Group (BRG)

Although Amazon is a member of the BRG and still unsuccessful in their application for a dotBrand, imagine what issues brands who are “going at it alone” are up against if one of the world biggest can’t get approval. Amazon has invested hundreds of millions in growing and developing their brand name around the world over the years and still failed. The only answer for brands is to join the BRG and band together to champion the commercial interests they represent.

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