Thursday, May 22, 2014

PROTECTING TRADEMARKS IN THE NEW GTLDS WEBINAR

With the launch of hundreds of new generic Top Level Domains (gTLDs) already resulting in over 500,000 new domain names, brand owners need to consider steps to protect their trademark portfolios. The new gTLDs can be an opportunity for brand owners to target their unique customers, but also present opportunities for misuse and infringement of trademarks by competitors, cybersquatters, and other bad actors. What, if anything, should brand owners do? When and how? What is the most effective approach and what will it cost?

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