Is that sort of success, for rather strange domain name extensions, the result of ... a miscommunication or a misunderstanding from end-users? Or does a vanity domain actually fit with the way in which they intend to go to market online? Or is it, once again, just a matter of offering something basic, simple, relevant for the end-user to encourage them to visit the website? Actually, I think this has been a trend driven by the fact that most of the good .COM domain names are already taken, nowadays you are likely to have to string together three terms before you find a name that is available.
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